The Guilty Confessions*
CLIENT
The Guilty Confessions* Kit is a bold, conversation-sparking card game born from real stories, candid chats, and shared dating dilemmas. Designed for modern romantics, the kit reimagines the rules of dating by inviting players to unpack their quirks, taboos, and truth bombs through play. At the heart of the kit lies an asterisk — a cheeky nod to the fact that there’s always more to the story.
OUTCOME
The design concept revolved around making confession fun, fearless, and irresistibly relatable. From the Guilty Glossary that puts names to unnamed feelings to the Guilty or Not courtroom-style card game, the visual language was crafted to feel playful, expressive, and just a little rebellious. The kit was built for both group fun and introspective chaos — one card at a time.
Role
Research Project
Concept Development
Copywriting
Packaging Design
Visual & Editorial Design
The Guilty Confessions*
CLIENT
The Guilty Confessions* Kit is a bold, conversation-sparking card game born from real stories, candid chats, and shared dating dilemmas. Designed for modern romantics, the kit reimagines the rules of dating by inviting players to unpack their quirks, taboos, and truth bombs through play. At the heart of the kit lies an asterisk — a cheeky nod to the fact that there’s always more to the story.
OUTCOME
The design concept revolved around making confession fun, fearless, and irresistibly relatable. From the Guilty Glossary that puts names to unnamed feelings to the Guilty or Not courtroom-style card game, the visual language was crafted to feel playful, expressive, and just a little rebellious. The kit was built for both group fun and introspective chaos — one card at a time.
ROLE
Research Project
Concept Development
Copywriting
Packaging Design
Visual & Editorial Design
The Guilty Confessions*
CLIENT
The Guilty Confessions* Kit is a bold, conversation-sparking card game born from real stories, candid chats, and shared dating dilemmas. Designed for modern romantics, the kit reimagines the rules of dating by inviting players to unpack their quirks, taboos, and truth bombs through play. At the heart of the kit lies an asterisk — a cheeky nod to the fact that there’s always more to the story.
OUTCOME
The design concept revolved around making confession fun, fearless, and irresistibly relatable. From the Guilty Glossary that puts names to unnamed feelings to the Guilty or Not courtroom-style card game, the visual language was crafted to feel playful, expressive, and just a little rebellious. The kit was built for both group fun and introspective chaos — one card at a time.
Role
Concept Development
Visual & Editorial Design
Art Direction and Copywriting
Packaging Design
The Guilty Confessions*
CLIENT
The Guilty Confessions* Kit is a bold, conversation-sparking card game born from real stories, candid chats, and shared dating dilemmas. Designed for modern romantics, the kit reimagines the rules of dating by inviting players to unpack their quirks, taboos, and truth bombs through play. At the heart of the kit lies an asterisk — a cheeky nod to the fact that there’s always more to the story.
OUTCOME
The design concept revolved around making confession fun, fearless, and irresistibly relatable. From the Guilty Glossary that puts names to unnamed feelings to the Guilty or Not courtroom-style card game, the visual language was crafted to feel playful, expressive, and just a little rebellious. The kit was built for both group fun and introspective chaos — one card at a time.
Role
Research Project
Concept Development
Copywriting
Packaging Design
Visual & Editorial Design
