Raw Pressery
CLIENT
Raw Pressery (Self-Initiated Project) India’s first cold-pressed juice brand, they deliver clean-label, unprocessed juices packed with natural nutrients. Known for its fun brand language and minimal packaging, it became the perfect subject for a fruit-forward creative shoot.
OUTCOME
Inspired by the brand's wide range of flavors, the project explored two visual styles: one focused on natural textures and wholesome fruit settings, and another combining still life with contemporary art using paper backdrops, curated props, and stylized lighting. The result was a vibrant 18-image series celebrating the freshness and design simplicity of the brand.
Role
Concept Development
Art Direction
Raw Pressery
CLIENT
Raw Pressery (Self-Initiated Project) India’s first cold-pressed juice brand, they deliver clean-label, unprocessed juices packed with natural nutrients. Known for its fun brand language and minimal packaging, it became the perfect subject for a fruit-forward creative shoot.
OUTCOME
Inspired by the brand's wide range of flavors, the project explored two visual styles: one focused on natural textures and wholesome fruit settings, and another combining still life with contemporary art using paper backdrops, curated props, and stylized lighting. The result was a vibrant 18-image series celebrating the freshness and design simplicity of the brand.
Role
Concept Development
Art Direction
Raw Pressery
CLIENT
Raw Pressery (Self-Initiated Project) India’s first cold-pressed juice brand, they deliver clean-label, unprocessed juices packed with natural nutrients. Known for its fun brand language and minimal packaging, it became the perfect subject for a fruit-forward creative shoot.
OUTCOME
Inspired by the brand's wide range of flavors, the project explored two visual styles: one focused on natural textures and wholesome fruit settings, and another combining still life with contemporary art using paper backdrops, curated props, and stylized lighting. The result was a vibrant 18-image series celebrating the freshness and design simplicity of the brand.
ROLE
Concept Development
Art Direction
Raw Pressery
CLIENT
Raw Pressery (Self-Initiated Project) India’s first cold-pressed juice brand, they deliver clean-label, unprocessed juices packed with natural nutrients. Known for its fun brand language and minimal packaging, it became the perfect subject for a fruit-forward creative shoot.
OUTCOME
Inspired by the brand's wide range of flavors, the project explored two visual styles: one focused on natural textures and wholesome fruit settings, and another combining still life with contemporary art using paper backdrops, curated props, and stylized lighting. The result was a vibrant 18-image series celebrating the freshness and design simplicity of the brand.
Role
Concept Development
Art Direction
