Tak: Digital News Platform
CLIENT
TAK is a mobile-first platform under the India Today Network, one of India’s most trusted and influential media houses. Offering trending news videos, entertainment, and viral content, TAK is built for quick, easy viewing and sharing across genres like fitness, food, business, and astrology. With over 45 million subscribers and 9 billion views in just one year, TAK is one of India's fastest-growing digital news platforms making it a major player in the country's mobile media landscape.
OUTCOME
Rebranded as “News ka OTT,” TAK was positioned as a personalized, always-on news experience “Aap Ki Khabar, Aap Ke Liye, Aap Ke Time Par.” The rebranding delivered a sleek visual language suited for fast digital consumption, leading to 45 million subscribers and 9 billion views in just one year.
Role
Branding & Visual Design
UI Suggestions
Micro-interaction Design
Tak: Digital News Platform
CLIENT
TAK is a mobile-first platform under the India Today Network, one of India’s most trusted and influential media houses. Offering trending news videos, entertainment, and viral content, TAK is built for quick, easy viewing and sharing across genres like fitness, food, business, and astrology. With over 45 million subscribers and 9 billion views in just one year, TAK is one of India's fastest-growing digital news platforms making it a major player in the country's mobile media landscape.
OUTCOME
Rebranded as “News ka OTT,” TAK was positioned as a personalized, always-on news experience “Aap Ki Khabar, Aap Ke Liye, Aap Ke Time Par.” The rebranding delivered a sleek visual language suited for fast digital consumption, leading to 45 million subscribers and 9 billion views in just one year.
Role
Branding & Visual Design
UI Suggestions
Micro-interaction Design
Tak: Digital News Platform
CLIENT
TAK is a mobile-first platform under the India Today Network, one of India’s most trusted and influential media houses. Offering trending news videos, entertainment, and viral content, TAK is built for quick, easy viewing and sharing across genres like fitness, food, business, and astrology. With over 45 million subscribers and 9 billion views in just one year, TAK is one of India's fastest-growing digital news platforms making it a major player in the country's mobile media landscape.
OUTCOME
Rebranded as “News ka OTT,” TAK was positioned as a personalized, always-on news experience “Aap Ki Khabar, Aap Ke Liye, Aap Ke Time Par.” The rebranding delivered a sleek visual language suited for fast digital consumption, leading to 45 million subscribers and 9 billion views in just one year.
Role
Branding & Visual Design
UI Suggestions
Micro-interaction Design
Tak: Digital News Platform
CLIENT
TAK is a mobile-first platform under the India Today Network, one of India’s most trusted and influential media houses. Offering trending news videos, entertainment, and viral content, TAK is built for quick, easy viewing and sharing across genres like fitness, food, business, and astrology. With over 45 million subscribers and 9 billion views in just one year, TAK is one of India's fastest-growing digital news platforms making it a major player in the country's mobile media landscape.
OUTCOME
Rebranded as “News ka OTT,” TAK was positioned as a personalized, always-on news experience “Aap Ki Khabar, Aap Ke Liye, Aap Ke Time Par.” The rebranding delivered a sleek visual language suited for fast digital consumption, leading to 45 million subscribers and 9 billion views in just one year.
ROLE
Branding & Visual Design
UI Suggestions
Micro-interaction Design
